Flourishing Life Society
  • Flourishing Life Society
    • Flourishing Favorites
    • Articles by Year Published
    • Privacy Policy
    • About Us
  • Psychology Definitions
  • Psychology of Wellness
    • Psychology of Emotions >
      • Emotional Data Base
    • Psychology Article Archive
  • Personal Development
    • Health and Fitness
    • Personal Development >
      • Personal Development Archive N-Z
  • Flourishing Relationships

Bobo Doll Studies

Observational Learning and Aggression
BY: T. Franklin Murphy | August 25,  2021 (modified January 10, 2023)

A child Spanking his teddy bear. A faint image of a bobo doll in the background. A Flourishing Life Society article on the Bobo Doll Studies
Adobe Stock Images


​The Bobo doll studies were a series of experiments testing the social learning theory. Researchers observed children's interactions with Bobo dolls after the children observed adult aggression (with the Bobo dolls). Many of the children imitated the aggression without explicit direction, supporting social learning theory's hypothesis that we learn through observation of others.
​
The Bobo doll study was a series of experiments conducted by Albert Bandura between 1961 and 1963, testing the social learning theory (i.e., aggression) through observation. Children observed adults acting aggressively with bobo dolls. The children then were left alone with the dolls and scientists recorded their behavior.


​The Bobo Doll Experiment 

Albert Bandura (1925-2021), internationally recognized as one of the most influential psychologists, was one of the pioneers of social learning theory. In a 1961, Bandura published one of his more famous studies, involving children observing adult aggression on an inflatable doll named Bobo (2022).

In Bandura's experiments, a child would be playing in a room when an adult would enter the room and become aggressive with a blow-up Bobo doll. Later, when the child was left alone, he or she would generally imitate the aggressive behavior of the adult, aggressively attacking the doll ​(Graham & Arshad-Ayaz, 2016).

​Bandura believed that once children learn that aggressive behavior is appropriate, and can also be rewarding, they are more likely to act aggressively during conflict (Drewes, 2008).

Bandura's findings sought more complex answers than simple observational learning. By the time of Bandura's Bobo doll experiments social learning had been well established. Bandura was digging a little deeper into the nuts and bolts of observational learning.

While Bandura's findings challenged "established behavioral doctrine that human behavior was the result of conditioning through direct positive and negative  reinforcement and trial and error" (2022), Bandura wanted show how observational learning was impacted by observing positive and negative reinforcements.

In another Bobo doll experiment published in 1965, Bandura showed preschoolers a video of an adult expressing aggression on a Bobo doll and using distinct words along with his aggression, such as "Pow! Right in the nose. Boom! Boom!"

In this experiment, "children observed a film-mediated model who exhibited novel physical and verbal aggressive responses." Bandura then added consequences. "in one treatment condition the model was severely punished; in a second, the model was generously rewarded; while the third condition presented no response consequences to the model" (1965, p. 590).

As predicted, children that observed the model rewarded for aggression were far more likely to imitate the aggression than children who observed the model punished. However, children that observed no response consequence also reproduced the behavior at a high rate.

The words associated with the aggression were reproduced at a far diminished rate compared to the behaviors. Bandura explains that "the rate, amount, and complexity of stimuli presented to the observer may partly determine the degree of imitative learning" (p. 593).

​Learning from complex stimuli requires interpretations, a higher order function. Bandura explains, "responses of higher order complexity are produced by combinations of previously learned components which may, in themselves, represent relatively complicated behavioral patterns." Bandura continues, "a person who possess a very narrow repertoire of behavior, for example, will, in all probability, display only fragmentary imitation of a model's behavior" (p. 594).

Perhaps, this partly explains why the preschoolers, with weaker verbal skills, were less likely to reproduce the language accompanying the aggression.


Bobo Doll Experiment Implications
​
The Bobo doll studies imply violence is transmitted through observation. Children in abusive households may learn unintended lessons about the appropriateness of aggression, carrying on violent tendencies into adulthood. Others cite the Bobo doll experiment findings in concerns over the impact of violent media.

​Albert Bandura theorized that, "virtually all learning resulting from direct experience can also occur on a vicarious basis by observing the behavior of others and its consequences." He continues,  "the capacity to learn by observation enables organisms to acquire large, integrated patterns of behavior without having to form them gradually by tedious trial and error" (1978).

Roy Baumeister and John Tierney commented on strict parenting, explaining that "researchers have found that severity seems to matter remarkably little and can even be counterproductive: Instead of encouraging virtue, harsh punishments teach the child that life is cruel and that aggression is appropriate" (Baumeister & Tierney, 2012, location 2910).

Social learning is empirically supported and plays a role in child social development.
​



A Few Words by Flourishing Life Society


No single theory sufficiently explains childhood development. Witnessing domestic violence as a child doesn't condemn the childhood to violent adult relationships. Most children of violent homes move into adulthood without becoming an abuser or a victim.

Vast majority of children that play violent video games or watch violence on television grow into normal functioning adults. While witnessing violence certainly has an impact on development, it is only one of many factors that influence and shape our lives.
​
​
T. Franklin Murphy
T. Franklin Murphy
Wellness. Writer. Researcher.
​T. Franklin Murphy has a degree in psychology. He tirelessly researches scientific findings behind contributing to wellness. In 2010, he began publishing his findings.

​References:

Bandura, A. (1978). Social Learning Theory of Aggression. Journal of Communication, 28(3), 12-29.

Bandura, A. (1965). Influence of models' reinforcement contingencies on the acquisition of imitative responses. Journal of Personality and Social Psychology, 1(6), 589-595.

Baumeister, R., Tierney, J. (2012). Willpower: Rediscovering the Greatest Human Strength. Penguin Books; Reprint edition​

Drewes, A. (2008). Bobo Revisited: What the Research Says. International Journal of Play Therapy, 17(1), 52-65.

​​Graham, P., & Arshad-Ayaz, A. (2016). Learned Unsustainability: Bandura’s Bobo Doll Revisited. Journal of Education for Sustainable Development, 10(2), 262-273.

Ozer, E. (2022). Albert Bandura (1925–2021). American Psychologist, 77(3), 483-484.​
​
​
Banner link to Flourishing Life Society's Mindfulness articles
Picture
Internal Link: Flagship article. Ten Beacons of Light.
Emotion article database
Defense Mechanisms. Flourishing Life Society article link
Flourishing Life Society Link. Emotional Fitness
Human Flourishing. Flourishing Life Society article link
​​Other Flourishing Life Society articles of interest on this topic:
Perfectionism Definition Link
When life overwhelms and our efforts fall flat, we sometimes learn to not fight, and quietly suffer.
Stanford Prison Experiment. A Flourishing Life Society article link
Continuity Theory of Aging. A Flourishing Life Society article link
Role Theory. A Flourishing Life Society article link
Cognitive Heuristics. A Flourishing Life Society article image link
FLS Link. Experiencing Awe: Experiences of awe promote pro-social behavior and invite psychological development. The wise find awe in the awesomeness of life.
Disengagement Theory. Theory of Aging. A Flourishing Life Society article link
Death Instinct. Sigmund Freud's Death Drive Hypothesis. A Flourishing Life Society article image link
Shattered Assumptions. A Psychology definition link
Logotherapy. A psychological definition of logotherapy. Article link
Pleasure Principle. An article on Sigmund Freud's pleasure principle
Developmental Tasks. Flourishing Life Society article link
Paraphrenia. Late onset Schizophrenia like symptoms. A Flourishing Life Society article
Adaptive Survival Style. The Five Adaptive Styles to Developmental Trauma. Flourishing Life Society article link
Bobo Doll Experiments. Flourishing Life Society psychological definitions. Flourishing Life Society link.
Picture
Flourishing Life Society
  • Human Flourishing
  • Psychology of Wellness
  • Flourishing Relationships
  • Psychology Definitions​
  • Privacy Policy
​Other Links
  • About US
  • Companion Site​
  • Most Popular Articles
  • Psychology Topics A-z
Articles:
  • New Articles​
  • Last year's Publications​
  • External Psychology Links​
​Favorite Topics:
  • Mental Illness Archive
  • Personality Archive
  • Personal Development
  • Psychology of Emotions
News Letter

    New Article Updates

Subscribe to Newsletter
  • Flourishing Life Society
    • Flourishing Favorites
    • Articles by Year Published
    • Privacy Policy
    • About Us
  • Psychology Definitions
  • Psychology of Wellness
    • Psychology of Emotions >
      • Emotional Data Base
    • Psychology Article Archive
  • Personal Development
    • Health and Fitness
    • Personal Development >
      • Personal Development Archive N-Z
  • Flourishing Relationships